Tweets

3
Trial Work
I see lots of job post now a days online about trial work, letting someone optimize a website for $100 in a month, and when it showed results, then he’ll hire the guy.
That’s just plain sad how people think it is actually possible, so I want to vent out all of my frustrations here. There are lots of factors in search optimization, and they think 1 month and $100 is enough to show results.
Search Optimization just like all marketing/advertising campaign takes time and resources to work. It’s not some sort of black magic where you pay $100 and you get 10x the return. Sure everyone wants some sort of magical marketing strategy like that, but that doesn’t exist.
Search Optimization is an investment that takes about 3 - 6 months to grow and mature. If you don’t want to invest in that then don’t bother looking for someone to optimize for you at all. Because all those saying that they’d work for you for $100 a month won’t get your business anywhere, they’ll just be slowly eating up what little resource you have.

Trial Work

I see lots of job post now a days online about trial work, letting someone optimize a website for $100 in a month, and when it showed results, then he’ll hire the guy.

That’s just plain sad how people think it is actually possible, so I want to vent out all of my frustrations here. There are lots of factors in search optimization, and they think 1 month and $100 is enough to show results.

Search Optimization just like all marketing/advertising campaign takes time and resources to work. It’s not some sort of black magic where you pay $100 and you get 10x the return. Sure everyone wants some sort of magical marketing strategy like that, but that doesn’t exist.

Search Optimization is an investment that takes about 3 - 6 months to grow and mature. If you don’t want to invest in that then don’t bother looking for someone to optimize for you at all. Because all those saying that they’d work for you for $100 a month won’t get your business anywhere, they’ll just be slowly eating up what little resource you have.

Overrated Pages
Last night, I was fiddling with my travel blog when I stumbled upon a good looking theme which instantly caught my wife’s fancy, and spark interest in an old blog she had.Fast forward to this morning, she asked me if she should make a facebook page for her personal blog. Being an internet marketer (though at the moment, still aspiring to be one of the best) suddenly sparked the question, What for?
So I asked her the question herself, what is your page for? Pages are for branding and keeping followers, are you a brand? do you have a product/service that needs branding?
I’ve noticed more and more people in the blog-sphere doing this, even if it’s just a personal blog. Creating a page is actually pointless if your making it for your personal blog, if your looking for people to view your blog content then use your social network (friends you have on social sites like facebook, twitter, etc…) there is no need to spend time on creating a page when nobody is going to keep following it anyway.
Pages are there for people to follow brands big or small, it’s just not meant for your personal life, even celebrities don’t do that. People like pages because they want to get updated with the latest product/service update of a good brand and not because of personal things you post. There’s the news feed for that in which from my point of view, also needs to be filtered.
So to all those bloggers out there who wants to create pages for your personal blogs, I want to ask you the same question, What For?

Overrated Pages


Last night, I was fiddling with my travel blog when I stumbled upon a good looking theme which instantly caught my wife’s fancy, and spark interest in an old blog she had.

Fast forward to this morning, she asked me if she should make a facebook page for her personal blog. Being an internet marketer (though at the moment, still aspiring to be one of the best) suddenly sparked the question, What for?

So I asked her the question herself, what is your page for? Pages are for branding and keeping followers, are you a brand? do you have a product/service that needs branding?

I’ve noticed more and more people in the blog-sphere doing this, even if it’s just a personal blog. Creating a page is actually pointless if your making it for your personal blog, if your looking for people to view your blog content then use your social network (friends you have on social sites like facebook, twitter, etc…) there is no need to spend time on creating a page when nobody is going to keep following it anyway.

Pages are there for people to follow brands big or small, it’s just not meant for your personal life, even celebrities don’t do that. People like pages because they want to get updated with the latest product/service update of a good brand and not because of personal things you post. There’s the news feed for that in which from my point of view, also needs to be filtered.

So to all those bloggers out there who wants to create pages for your personal blogs, I want to ask you the same question, What For?

Yahoo! acquiring Tumblr has been the huge buzz at the moment. But I feel both sad and happy for the event.

My guess is that after the acquisition, tumblr will be filled with ads and other monetizing gigs.

We know it was gonna get there anyway, tumblr has always been looking for ways to monetize from their huge userbase. But having Yahoo! On board is a different story, it’s having the pressure of a huge company behind your back.

Of course there would be great things coming too, just hope Yahoo! Will keep it’s promise to not mess things up.

So I finally decided to start a blog as I feel the need for a place to blurt out all my non-sense. Anyway, a short introduction. I’m Nile Suan, I have founded a small local search agency that caters to clients in the US and UK. This blog will most likely be filled with ideas or stupidity about my life or about search marketing, so do bear with me.

 

Well for my first post, I’d like to blurt out about how rank checking is now obsolete. I’ve read an article last night from Jill Whalen iirc. It was about how google is personalizing search so much that almost all searches are now unique. Google has been collecting so much data from people that what you search will almost never come out the same for others even if your in the same city. I personally tested it with me and my colleagues’ laptop, and it was true.

 

What’ sad is how something I love like WhiteSpark has just tweeted about how their new keyword tracking tool is doing well or how BrightLocal has a stand alone Rank Tracking tool while also offering Rank Tracking on their Local SEO Audit tool  which I found redundant.

These companies aren’t really stupid enough not to realize that, and it might just be that they can’t just remove it asap because their clients might panic. But I think It’s about time they trash out their rank tracking services as it’s eating up server resource. Maybe post an article about how it’s pointless to keep tracking ranks and focus on better things like content and UX. Just my two cents.