So I finally decided to start a blog as I feel the need for a place to blurt out all my non-sense. Anyway, a short introduction. I’m Nile Suan, I have founded a small local search agency that caters to clients in the US and UK. This blog will most likely be filled with ideas or stupidity about my life or about search marketing, so do bear with me.
Well for my first post, I’d like to blurt out about how rank checking is now obsolete. I’ve read an article last night from Jill Whalen iirc. It was about how google is personalizing search so much that almost all searches are now unique. Google has been collecting so much data from people that what you search will almost never come out the same for others even if your in the same city. I personally tested it with me and my colleagues’ laptop, and it was true.
What’ sad is how something I love like WhiteSpark has just tweeted about how their new keyword tracking tool is doing well or how BrightLocal has a stand alone Rank Tracking tool while also offering Rank Tracking on their Local SEO Audit tool which I found redundant.
These companies aren’t really stupid enough not to realize that, and it might just be that they can’t just remove it asap because their clients might panic. But I think It’s about time they trash out their rank tracking services as it’s eating up server resource. Maybe post an article about how it’s pointless to keep tracking ranks and focus on better things like content and UX. Just my two cents.